Shoppers Drug Mart is Canada’s largest retail pharmacy chain, and a go-to place for everyday goods. Its new brand campaign, Here For All of You, emphasizes that Shoppers Drug Mart is there for all aspects of life and all aspects of its shoppers. Whether it’s a last-minute greeting card, food on the go, cough remedies, or advice on your skin care routine, Shoppers is in your corner AND on every corner.
The bright, bold design system uses the logo’s recognizable ellipse as the main graphic element, to build equity in the shape and to use it as a representation for the hub that Shoppers Drug Mart really is for many Canadians. Images are FPO.