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Hannah Lee

WorkAboutShop

PC Optimum

PC Optimum had the challenge of being a merger of the two largest loyalty programs in Canada: PC Plus and Shoppers Optimum. It had to signal an exciting start of something new, while maintaining familiarity to the programs’ existing users.

The result: a visual language of graphic elements representing two things coming together. Geometric shapes join to form the logo, and when pulled apart, become confetti-like and celebratory. The approach is modern, fun, and dynamic, and is highly recognizable in stores across Canada.

  • Executive Design Director
    Mooren Bofill
  • Designers
    Hannah Lee
    Ming Mikaeo
    Yuko Brown
    Mike Arnott
  • Associate Creative Directors
    Simon Au
    Sanya Grujicic
  • Creative Director
    Cher Campbell

Other Projects

No Frills Hauler

No Frills Hauler

Redefining what it means to save money

PC Children’s Charity

PC Children’s Charity

Branding a cause that feeds learning

Designthinkers 2020

Designthinkers 2020

Great ideas make noise

Shoppers Drug Mart

Shoppers Drug Mart

Brand refresh for Canada’s largest pharmacy

Savannah Cannabis Co.

Savannah Cannabis Co.

Concept for a recreational cannabis brand

Boston Pizza

Boston Pizza

Making a place for people to gather ’round

Miscellaneous

Miscellaneous

Design and art direction for various projects

Hannah Lee

WorkAboutShop

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