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Hannah Lee

WorkAboutShop

Boston Pizza

After years of flat sales-growth, Boston Pizza needed to tell a compelling story to stand out in the crowded family restaurant market. We repositioned them from a sports-centric brand (their old tagline: “we’ll make you a fan”) into a lighthearted place that now encourages people to “gather ‘round.”

The new design system is warm and graphic, centering around playful type and shared food. Apart from overhauling the entire design system—including turning a 20-page leather ring-bound menu into a modern, 7-page clipboard with easy navigation and waterproof pages—we created multiple successful seasonal campaigns for the brand.

  • Design Director
    Mooren Bofill
  • Associate Design Director
    Andrew Passas
  • Designers
    Hannah Lee
    Andrew Passas
  • Creative Director
    Paul Little
  • Photographer
    Liam Mogan

Other Projects

No Frills Hauler

No Frills Hauler

Redefining what it means to save money

PC Children’s Charity

PC Children’s Charity

Branding a cause that feeds learning

PC Optimum

PC Optimum

A loyalty program that rewards your everyday

Designthinkers 2020

Designthinkers 2020

Great ideas make noise

Shoppers Drug Mart

Shoppers Drug Mart

Brand refresh for Canada’s largest pharmacy

Savannah Cannabis Co.

Savannah Cannabis Co.

Concept for a recreational cannabis brand

Miscellaneous

Miscellaneous

Design and art direction for various projects

Hannah Lee

WorkAboutShop

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