PC Children’s Charity

Backed by one of Canada’s most prominent food labels, President’s Choice Children’s Charity has the passion, reputation, and resources to feed hungry children and teach them about the importance of nutrition. In re-branding, we needed to show that only a well-fed child has the foundation to learn, grow, and succeed.

Classic schoolhouse typography, bold illustrations and fresh, nutritious food are major sources of inspiration for the identity. The modularity of the design system shows that kids have limitless potential when they are empowered; because kids who eat well, do well.