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Hannah Lee

WorkAboutShop

PC Children’s Charity

Backed by one of Canada’s most prominent food labels, President’s Choice Children’s Charity has the passion, reputation, and resources to feed hungry children and teach them about the importance of nutrition. In re-branding, we needed to show that only a well-fed child has the foundation to learn, grow, and succeed.

Classic schoolhouse typography, bold illustrations and fresh, nutritious food are major sources of inspiration for the identity. The modularity of the design system shows that kids have limitless potential when they are empowered; because kids who eat well, do well.

  • Applied Arts 2020
    Public Service/Charity Design - Series
  • Design Directors
    Mooren Bofill
    Jacqueline Lane
  • Designer & Illustrator
    Hannah Lee
  • Copywriter & CCO
    Angus Tucker
  • Photographer
    Francisco Garcia

Other Projects

No Frills Hauler

No Frills Hauler

Redefining what it means to save money

PC Optimum

PC Optimum

A loyalty program that rewards your everyday

Designthinkers 2020

Designthinkers 2020

Great ideas make noise

Shoppers Drug Mart

Shoppers Drug Mart

Brand refresh for Canada’s largest pharmacy

Savannah Cannabis Co.

Savannah Cannabis Co.

Concept for a recreational cannabis brand

Boston Pizza

Boston Pizza

Making a place for people to gather ’round

Miscellaneous

Miscellaneous

Design and art direction for various projects

Hannah Lee

WorkAboutShop