John Frieda

John Frieda is a brand of hair products made for women who demand more of themselves, their world, and their hair. The new rebrand breaks through the unrealistic beauty standards of the hair care industry by turning “picture-perfect” on its head. Elegant editorial-inspired typography and raw, intimate images make up a contemporary design system that stands out and celebrates demanding women around the world. All photography used on this page are placeholder to communicate the concept.